Thought Leadership

AI Empowered Marketing Mix approach for Tracking In-flight Campaign Performance

Marketing Mix Optimization helps estimate the impact of past marketing campaigns on sales/footfalls and recommend the right mix of budget among marketing tactics for future period.

Price Setting Transforming through Pricing Optimization

Pricing is important for any business as it has the power to steer or destroy a company’s operating margins & revenue.

Improve Workforce Productivity by Using AI solutions

Maintaining the workforce productivity is very challenging for the operation leads and this is very important as far as Customer Satisfaction score is concerned.