Marketing Analytics

Our Marketing Analytics solution is designed to assist your marketing strategy and quantify the impact. Our highly-evolved Marketing Analytics Solutions can help you get a higher return on your marketing investment, campaign planning and portfolio management, and much more!

Marketing Mix Optimization

Our Marketing Measurement solution manages marketing mix workflow including granular insights, near real-time refreshes & easy to use What-If simulation and optimization capabilities. Market Mix Optimization enables marketers to better plan and execute marketing activities by quantifying the effectiveness, interactions, and efficiency of Marketing investments.
Our solution focuses on persona based actionable insights which helps CMO/brand managers to take strategic decisions, and campaign managers to take better informed tactical decisions.

Sales Decomposition

Our solution on Sales Decomposition is a state-of-the-art Machine Learning enable solution that leverages internal and external data sources to quantify the impact on Sales / Traffic. We will empower you to understand distinct fuels of future growth by applying AI solutions at scale to gain a holistic view of the ‘drivers’ of growth.

Multi-Channel Attribution

Our Solution accurately attributing the impact and interactions leading to a conversion. Attribution is the process of identifying a set of user actions (“events”) that contribute in some manner to a desired outcome, and then assigning a value to each of these events.

Our Multi-Channel attribution solution provides a level of understanding of what combination of events influence individuals to engage in a desired behaviour. Rather than attributing a conversion entirely to a single event, our approach helps marketers determine the value of each event in relation to their conversion goal.

Brand Analysis

Our Brand Health analysis essentially measured; how effective your brand is in helping you to achieve your aims. Measuring brand’s health can help identify your brand’s strengths, giving you a blueprint for developing a brand strategy.

Our solution includes an overall measure of the health of each brand in the market, as well as diagnostics for improving your brand’s health. These diagnostics consist of measures of brand awareness, awareness of marketing communications, attractiveness of the brand, differentiation of the brand, satisfaction with the brand’s products if used, as well as other factors.

Campaign Effectiveness

Our solution on measuring the effectiveness of advertising campaigns will help to maximize the engagement with your customer base, drive depth of engagement, improve customer perceptions, and increase brand loyalty.

Our agile approach focuses on business objectives and track performance to understand the effectiveness, impression, and resonance of your campaign amongst your target audience. We help to establish a framework to measure campaign success through A/B testing and determine real-time learnings to optimize current and future campaigns.

Social Media Analytics

Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media.

InvoLead AI and machine learning powered social media analytics solutions combine text, speech and customer sentiment analysis with business performance indicators and predictive analytics. Track recurring themes, spot emerging trends, and identify rising influencers.