Accessing smarter growth with data-driven decisions.

Have you ever wondered why some Consumer Packaged Goods (CPG) brands grow faster and smarter than others? The secret often lies in how well they run their trade promotions, those in-store discounts, offers, and campaigns you see every day. But here’s the catch: not all promotions work. In fact, many brands lose money on poorly planned campaigns. That’s where Involead steps in with the expertise, knowledge, and capabilities to turn your promotional chaos into strategic wins using the power of Machine Learning (ML).

Why Trade Promotion Optimization (TPO) Matters

In the CPG world, trade promotions can make up over 20% of revenue, yet nearly 60% of them don’t generate the expected ROI. Brands often rely on guesswork or historical trends. But with shifting consumer behaviour and evolving market trends, relying on past patterns simply doesn’t work anymore.

We at Involead empower brands to break free from the guesswork and take a smarter path by optimizing trade promotions using applied intelligence and data analytics.

 

The Involead Edge: Data-Driven, Human-Centric

At Involead, the focus is simple, use advanced machine learning tools to enhance your decision-making, not complicate it. The firm doesn’t believe in black-box algorithms or over-hyped tech talk. Instead, their team partners with you, understands your goals, and builds customized solutions that are simple to use and powerful in results.

And you never have to worry about your sensitive sales or customer data. With a well-defined, regularly reviewed data privacy and data security policy, your data is always safe with Involead.

Real-World Impact: A Case Study Snapshot

The Challenge: A mid-sized snack brand was spending heavily on trade promotions across major cities but wasn’t seeing growth in sales.

The Involead Solution: Using historical data, seasonality, regional behavior, and ML-driven optimization models, Involead helped the brand reallocate their promotion budget to top-performing SKUs and regions.

The Result:

  • 18% increase in promotion effectiveness
  • 12% boost in revenue within 6 months
  • Clear visibility into what works—and what doesn’t

It’s Not Just About Technology—It’s About Expertise

What sets us apart is our deep domain knowledge, practical capabilities, and commitment to creating impact. With a human-first mindset, we bridge the gap between data complexity and business action delivering solutions that work in the real world.

Optimizing trade promotions doesn’t have to feel like solving a puzzle in the dark. With the right expertise, knowledge, and ML capabilities, CPG brands can make confident, profitable decisions. Involead helps you get there one insight at a time.

Looking to turn smarter promotions into faster business results?

Connect with Involead today.